IT&Software

YouTube to Ditch Its Longest Unskippable Ads

YouTube to Ditch Its Longest Unskippable Ads

According to a Google representative, the company wants to improve the user experience for those on YouTube. It's no surprise, then, that one of the biggest online video players is making a significant change to perhaps its most despised ad type - the unskippable 30-second spot.

Eva Tuckman, PPC director at Roast said that the creation of more "bumper" ad formats, will help to readdress the balance between user experience and expectation and ad revenue.

"As part of that, we've made a decision to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers", a Google spokesperson explained. Instead, we will be treated to different ads. Advertisers only have to pay for these ads if a viewer doesn't skip them, which allows YouTube to charge higher rates.

Champions Real Comeback To Sink Brave Napoli
The hosts' prayers were answered after 18 minutes as Benzema headed home from six yards after Carvajal provided a flawless cross. Napoli will not take going to Madrid lightly and will play tactical football against the La Liga giants.

If you watch any amount of videos on YouTube, you're probably accustomed to waiting five seconds before hitting that "skip ad" button.

In other advertising news, Facebook recently took a page out of YouTube's book and started letting advertisers display ads inside videos.

Callum McCahon, strategy director for Born Social, tells the publication that he is reading the move as a signal that YouTube is very anxious about Facebook. That's a move which is likely to be welcomed by many YouTube users.


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